Books

BrainSigns has published books about the application of modern neuroscience techniques to the  marketing and economy fields, paying special attention to the study of the brain response elicited by advertising.

Industrial Neuroscience in Aviation


by Gianluca Borghini, Pietro Aricò, Gianluca Di Flumeri, Fabio Babiloni

Industrial Neuroscience in Aviation

Description

How can neuroscience help in the evaluation of pilot performance and of their mental workload? Find out what’s the state-of-the-art in using neuroscience for aviation applications in this exciting monograph!

 

 

Transparency and Reliability in Neuromarketing Research


by Arianna Trettel , Patrizia Cherubino, Giulia Cartocci, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Gianluca di Flumeri, Fabio Babiloni

recruitment-system

Description

In this chapter, we discuss about the transparency and reliability issues in the practice of the application of neuroscience-based methodologies on relevant marketing stimuli (e.g., neuromarketing). It is hypothesized that one of the reasons of the misperception and overestimation by the public opinion and mass media of the actual capabilities of the neuromarketing to inform marketing researcher is due to the lack of the transparency about the methodologies employed by the neuromarketing companies....

 

 

Marketing Meets Neuroscience: Useful Insights for Gender Subgroups During the Observation of TV Ads


by Cherubino P, Cartocci G, Trettel A, Rossi D, Modica E, Maglione A G, Mancini M, Di Flumeri G, Babiloni F

Libro Neuroelectrical indexes for the study

Description

In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a series of TV advertisements. The group was divided by gender (male, female). Comparisons of cerebral index previously defined have been performed to highlight gender differences between scenes of interest of a specific TV commercials

 

 

Neuroelectrical indexes for the study of the efficacy of TV Advertising Stimuli


by P. Cherubino, A. Trettel, G. Cartocci, D. Rossi, E. Modica, A.G. Maglione, M. Mancini, G. Di Flumeri and F. Babiloni. In Select Issues of Experimental Economics (pp. 355-371). Springer International Publishing, 2016

Libro Neuroelectrical indexes for the study

Description

In this chapter, we present the findings of an experiment aimed to investigate cognitive and emotional changes of cerebral activity during the observation of TV commercials. In particular, we recorded the electroencephalographic (EEG), galvanic skin response (GSR) and heart rate (HR) from a group of 24 healthy subjects during ...

 

 

Successful Technological Integration for Competitive Advantage in Retail Settings: Measuring cognitive and emotional processes in retails: a neuroscience perspective


by P. Cherubino, A.G. Maglione, I. Graziani, A. Trettel, G. Vecchiato and F. Babiloni (2015) Pantano E., IGI-book

Successful Technological Integration for Competitive Advantage in Retail Settings

Description

Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies...

 

 

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing


by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1

On the Use of Cognitive Neuroscience in Industrial Applications by Using Neuroelectromagnetic Recordings

Description

Nowadays there is an emerging interest to apply the cognitive neuroscience recent scientific findings into the industrial context, to increase the efficacy of the interaction between humans and devices. The aim of the present chapter is to illustrate the possibilities of the use of electroencephalographic (EEG) signals...

 

 

Neuroscienze e Management: Misurare l’emozione e l’attività cerebrale correlata al decision-making durante le scelte di consumo

by P. Cherubino, A.G. Maglione, I. Graziani, A. Trettel, G. Vecchiato, F. Babiloni (2014). MILANO: Guerini e Associati

Neuroscienze e Management

Description

In base a quali meccanismi prendiamo una decisione (e a volte sbagliamo)? Perché e quando impariamo? Perché non è così facile cambiare i comportamenti? Cosa dovrebbe fare un leader? Il 90% di quello che oggi sappiamo sul funzionamento del nostro cervello è stato scoperto negli ultimi quindici anni. Tuttavia gli straordinari ...

 

 

Marketing and Neuroscience: how electroencephalographic tools could help to design and analyze commercial advertising campaigns


by G. Vecchiato, A.G. Maglione, P. Cherubino, I. Graziani, A. Trettel, M.T.H. Ezquierro and F. Babiloni (2014). MICRO & MACRO MARKETING, vol. 2; p. 223-390, ISSN: 1121-4228

Marketing and Neuroscience: How Electroencephalographic Tools Could Help to Design and Analyze Commercial Advertising Campaigns

Description

Neuromarketing is the multidisciplinary field of research whose aim is to investigate the consumers' reaction to commercial advertisements, or to the product appreciation, from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology could cope with some of the unsolved problems that ...

 

 

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing


by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1

recruitment-system

Description

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing...

 

 

Neuroeconomia, neuromarketing e processi decisionali nell’uomo


by Fabio Babiloni, Vittorio Meroni and Ramon Soranzo, Springer, 2007. ISBN: 978-88-470-0715-4.

recruitment-system

Description

In this book the authors describe the application of modern neuroscience techniques in the marketing and economy fields. The book explains, in plain language the structure and functioning of the human brain during decision making process... 

 

 

I Libri di BrainSigns su Amazon