February 2016 - Brainsigns

NINA Project

  • Publicado en Blog

In the context of NINA project, BrainSigns Team (spin–off of the Sapienza University of Rome) developed a system for the real-time workload evaluation by means of the user’s brain activity.

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Neuromarketing contribution in the new TIM logo choice

  • Publicado en Blog

The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system of neuromarketing techniques  to explore the perceptions that people have on marketing stimuli, including the logo that represents one of the first points of contact between the brand and the consumer.

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