Prof. Fabio Babiloni, scientific director of BrainSigns, was invited to Amsterdam on September 13th by the leading packaging company, Smurfit Kappa.

It is the only conference in Italy dedicated to Neuromarketing and was started due to the enthusiasm of two Italian companies: Ottosunove, a communication agency in Turin and BrainSigns, a spin-off of "Sapienza" University of Rome, leader in the exploration of neuromarketing techniques and their applications.

We have recorded the physiological reactions of 22 participants to the observation of anti-smoking Public Service Announcements, by using electroencephalography as well as, heart rate and skin conductance.

Performing Neuromarketing in company today means practise all the activities intended as neuromarketing strategy, plans, new products development, creativity, research, testing taking in account how neuroscience have gone deep in the knowledge of brain and decision processes and behaviours in the last 30 years.

Certamente is an excellent conference of Neuromarketing in Italy that combines the dissemination of the latest neuroscience research with the presentation of Italian and international case histories, demonstrating its positive effects on business.

An innovative research, based on brainwaves' scanning and eye tracking,  has studied the non- verbal insights of several shoppers facing fruit and vegetable promotions, in some supermarkets in Rome.

The research will be presented during the event  "Marketing Revolution - The Digital Challenge" on Friday, December 2nd, in the NH Milano Congress Centre. Further details at  www.specialefruttaeverdura.it .

BrainSigns contributes to the organization of this meeting CertaMente 2016 in the month of April in Rome.