The Brains behind Mindtooth

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The system has been funded by EU Horizon 2020 and is now distributed in the market in partnership between BrainSigns and Brain Products.

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Applications

The Brains behind Mindtooth

Aviation

Training and expertise are key aspects in aviation. A traditional way of evaluating operator (i.e. pilots, air traffic controllers) expertise is to measure performance output; however, this approach provides a narrow view of the operator’s capacity, especially with regard to the cognitive profile.

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The Brains behind Mindtooth

Automotive

The human element of driving remains the main cause of traffic accidents and fatalities. Real-time measurement of workload and vigilance provided by Mindtooth neurometrics enable better training and improved performance, thereby reducing the risk of accidents.

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The Brains behind Mindtooth

NeuroAesthetics

The Mindtooth system was validated through studies within the Accademia dei Lincei and the Basilica of San Pietro in Vincoli in Rome to measure the appreciation of various works of art: the recitation of passages from Dante’s Divine Comedy or the observation of the Moses statue by Michelangelo.

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The Brains behind Mindtooth

Virtual Reality Integration

The Mindtooth Touch headset can be worn together with head-mounted VR systems without inducing signal interference. The system has been tested by BrainSigns in a research study, which assessed workload and approach-withdrawal during VR in different scenarios. This solution is offered in collaboration with Myndek that developed an SDK for VR and Neurometrics integration.

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Ana Martinez

Neuromarketing Researcher

Ana Martinez BrainSigns

Ana Martínez Levy es graduada en Administración y Dirección de Empresas por la Universidad de Granada y máster en Neuromarketing por la Universidad Internacional de La Rioja.

Ana Martinez BrainSigns

En 2021, completó su doctorado en Comunicación, Investigación Social y Marketing con una tesis titulada: "Nuevas fronteras en la evaluación del comportamiento del consumidor a través del enfoque neurocientífico: un estudio de caso sobre las cervezas con alcohol frente a las sin alcohol".

Actualmente colabora con una beca posdoctoral en el Departamento de Medicina Molecular de la Universidad de la Sapienza de Roma y participa en estudios neurocientíficos sobre la experiencia del consumidor en diversos ámbitos. 

Desde 2016 colabora con BrainSigns en el sector de la investigación y la innovación, en concreto en la realización de tests biométricos en el campo del neuromarketing. Ana colabora en numerosos estudios de neuromarketing tanto de investigación interna como para empresas externas.

Ana Martinez on Linkedin

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