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The system has been funded by EU Horizon 2020 and is now distributed in the market in partnership between BrainSigns and Brain Products.

Applications

Aviation

Training and expertise are key aspects in aviation. A traditional way of evaluating operator (i.e. pilots, air traffic controllers) expertise is to measure performance output; however, this approach provides a narrow view of the operator’s capacity, especially with regard to the cognitive profile.

Automotive

The human element of driving remains the main cause of traffic accidents and fatalities. Real-time measurement of workload and vigilance provided by Mindtooth neurometrics enable better training and improved performance, thereby reducing the risk of accidents.

NeuroAesthetics

The Mindtooth system was validated through studies within the Accademia dei Lincei and the Basilica of San Pietro in Vincoli in Rome to measure the appreciation of various works of art: the recitation of passages from Dante’s Divine Comedy or the observation of the Moses statue by Michelangelo.

Virtual Reality Integration

The Mindtooth Touch headset can be worn together with head-mounted VR systems without inducing signal interference. The system has been tested by BrainSigns in a research study, which assessed workload and approach-withdrawal during VR in different scenarios. This solution is offered in collaboration with Myndek that developed an SDK for VR and Neurometrics integration.

Ana Martinez

Neuromarketing Researcher

Ana Martinez BrainSigns

Dr. Ana Martínez Levy graduated in Business and Administration (2014) at the University of Granada (Spain).

Ana Martinez BrainSigns

In 2015 she attended the Master in "Neuromarketing" at the International University of La Rioja, carrying out her thesis on Neuroestetica.

In 2021 she finished her Phd In Communication, Social Research And Marketing ("doctor europeus") with a thesis entitled: "New frontiers in assessing consumer behaviour through neuroscientific approach: a case study on alcoholic vs non-alcoholic beers".

She is currently working with a postdoctoral scholarship in the Department of Molecular Medicine Sapienza University of Rome on the development of consumer neuroscience studies in different fields.

Since 2016 collaborates with BrainSigns s.r.l. in the field of research & innovation, and in particular in the sensory area. She has collaborated in numerous neuromarketing studies both for internal research and as service for other companies.

Ana Martinez on Linkedin