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The system has been funded by EU Horizon 2020 and is now distributed in the market in partnership between BrainSigns and Brain Products.

Applications

Aviation

Training and expertise are key aspects in aviation. A traditional way of evaluating operator (i.e. pilots, air traffic controllers) expertise is to measure performance output; however, this approach provides a narrow view of the operator’s capacity, especially with regard to the cognitive profile.

Automotive

The human element of driving remains the main cause of traffic accidents and fatalities. Real-time measurement of workload and vigilance provided by Mindtooth neurometrics enable better training and improved performance, thereby reducing the risk of accidents.

NeuroAesthetics

The Mindtooth system was validated through studies within the Accademia dei Lincei and the Basilica of San Pietro in Vincoli in Rome to measure the appreciation of various works of art: the recitation of passages from Dante’s Divine Comedy or the observation of the Moses statue by Michelangelo.

Virtual Reality Integration

The Mindtooth Touch headset can be worn together with head-mounted VR systems without inducing signal interference. The system has been tested by BrainSigns in a research study, which assessed workload and approach-withdrawal during VR in different scenarios. This solution is offered in collaboration with Myndek that developed an SDK for VR and Neurometrics integration.

Arianna Trettel

Director & Co-founder

Arianna Trettel BrainSigns

Directora de BrainSigns con más de 20 años de experiencia en el campo de la investigación de mercados de apoyo a la comunicación y educación social.

Arianna Trettel BrainSigns

Cofundadora de la compañía cuyos intereses y actividades se centran en las aplicaciones del neuromarketing para la investigación, el desarrollo y el asesoramiento a las empresas.

Desde 2012 es la representante italiana de la asociación internacional NMSBA, Neuromarketing Science and Business Association, y promueve en Italia eventos, encuentros y debates sobre el neuromarketing, sus aspectos éticos y metodológicos y como elemento de innovación en contextos aplicados.

En BrainSigns asesora a grandes empresas y colabora en la escritura de libros y artículos sobre el neuromarketing, con particular atención a las aplicaciones de la electroencefalografía combinadas con otras medidas biométricas.  

 

Arianna Trettel on Linkedin