Our Scientific Director, Prof. Fabio Babiloni, was interviewed on the Italian TV program Uno Mattina on RAI 1, where he explained why sales and special offers have such a powerful influence on our purchasing decisions. 

Our brain is wired not to miss out on opportunities: discounts, limited-time offers, and product scarcity trigger mechanisms that prompt us to make impulse purchases. To shop more mindfully, it helps to plan your purchases and stick to a list—without sacrificing the satisfaction of choosing what you truly need.