The application of neuroscientific methods has become increasingly significant for understanding human behaviour, with wide-ranging implications in the behavioural sciences that impact various industrial and service sectors. BrainSigns offers specialized training courses focused on the theoretical and practical aspects of neuroscience relevant to your industry.
The format includes 3 sessions, organized on one or more days, designed with a structure validated in many previous courses.
These sessions are:
- Theoretical: to better understand the processes that drive consumer choices (why we do)
- Inspirational: to better understand what to do and which mistakes to avoid
- Experiential: to put theory into practice and learn more about technologies.
The course content is generally tailored in agreement with the client, focusing on topics that are most relevant to the participants’ roles and the business context.
We offer our clients a great opportunity: their teams have the chance to train, innovate and learn more about a neuroscientific approach. This approach complements and supports the traditional one, making them more competent, up-to-date and competitive.
For example, a marketing team will come away from this course with answers to questions like:
- How and why are decisions made by customers?
- Which neuromarketing case histories are closest to their own products?
- What neuro-techniques and neuro-tests are available and what do they measure?
- What is the role of AI in neuroscience applications?
- How can strategies or operational plans be optimised taking into account considerations derived from neuroscience?
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