Select your language
Fake news is a rapidly expanding phenomenon, particularly insidious in an era dominated by social media. In this context, disinformation—the deliberate spread of false or misleading information— spreads rapidly, shaping public opinion and influencing critical decision-making processes..
To date, virtual reality technology has been promoting a new concept of museums and exhibition spaces dedicated to art in the virtual dimension.
In the digital age in which we live, online advertising is becoming increasingly relevant for companies wishing to reach their target audience. Among the several platforms available, YouTube has established itself as one of the main channels for promoting products and services.
Online neuromarketing research has been conducted in Italy and Finland to assess how different populations perceive sustainable advertising of eco-fashion brands on social media.
On June 29th, 2023, the first suborbital human flight of the Italian Air Force took off from Las Cruces (New Mexico, USA) on Virgin Galactic's Spaceship-2 spacecraft. The aim of the flight was to investigate the impact of microgravity on the human body and cognition, and testing new technologies for space missions.
CERTAMENTE is back in presence on 17 May at Base Milano, cultural hub.
The study on Michelangelo's Moses, conducted by our team, was reported during the TV programme 'Generazione Bellezza' on RAI 3, in the episode of 14 April 2023.
Through a neurosensory study consumer preferences and taste perception of a cocoa product with different sucrose concentrations were investigated.
Mindtooth technology quality compared gel-based gold standard:
The electrodes technology chosen for the Mindtooth EEG headset are the water-based technology, allowing a good signal quality, without the drawback of having the gel, that makes useless the usage of EEG technology for out-of-the-lab applications.
A study focused on the application of the Eye-Tracking technique in the Esports sector shed more light on how users pay attention to In-Game Advertising (IGA).
The results of a neuroaesthetic study conducted at the ArtVerona art fair have been published, the result of a collaboration between BrainSigns, in particular Prof. Fabio Babiloni and Dr. Giulia Cartocci, and the collective of artists and researchers Numero Cromatico, especially involving Dr. Dionigi Mattia Gagliardi, Dr. Salvatore Gaetano Chiarella and Dr. Giulia Torromino.
On 17 June at the Library of the Accademia dei Lincei, the NeuroDante project of the Sapienza University was illustrated to the President of the Republic.
The NeuroDante project, led by the team of Prof. Fabio Babiloni of the Sapienza University of Rome in collaboration with BrainSigns, is reported by Rai Cultura.
In the context of the European project SAFEMODE BrainSigns and Sapienza University of Rome researchers have participated in validation activities held in Austria and Hungary.
The so long awaited Mindtooth© brain (EEG) headset is now available at BrainSigns laboratories.
More and more companies are paying attention to the new frontier of the study of scents, a field that is spreading intensively and creating new strategies.
During the inauguration of the 2021 ADI Design Index exhibition at the Confindustria’s headquarters Auditorium della Tecnica in Rome, the 2021 ADI Design Index Innovation Award was presented to "Revive", a tool developed by BrainSigns to read brain signals in Neuromarketing researches.
The Mindtooth project, funded by EU commission, is well advanced into the system development phase. Next December a prototype with headset and software for applications in real Operative Environments will be ready for demonstration.
Neuroesthetics is a research field that investigates neurobiological correlations during the use of artwork.
In June 2020, 37 years after its foundation, Banca Ifis changed its face reinventing itself in accordance with its own identity and providing itself with an "audiobrand identity", validated by neuroscientific tests. Banca Ifis was the first to do so in Italy in the banking sector.
Who does not remember the dancer JSM that danced on all possible touchpoints for three consecutive years on the notes of "All night" by Parov Stelar and "Another Day of Sun", the soundtrack of La la land?
Although there are more than 7000 different languages spoken in the world by more than 6 billion people, there is one that has always been defined as the universal language par excellence: music.
BrainSigns - ANSA Conference "Information and technology in the fight against Fake News"
EY Wavespace is born in Rome, a collective intelligence laboratory equipped with the most advanced technologies, to allow organizations and companies to benefit from a space dedicated to collaboration and integration of skills.
Dear BrainSigns friends,
it seems to be on a page of a book never read or that time has suddenly brought us back, in the Middle Ages or in the epidemics stories of the 19th century historical novels ... unfortunately, however, all this is reality and we, like all our nation, have been #stayathome since 9 March.
Measuring the effectiveness of a TV commercial through neuromarketing. Advertising is one of the most important aspects in the world of marketing and, if studied in the right way, it can really make a difference in terms of visibility of a company.
Which elements can improve the purchasing process in the fruit and vegetables department?
BrainSigns has received 2 awards as Italian excellence for the category Research and Training in the splendid location of the Aula dei Gruppi Parlamentari within the Camera dei Deputati.
Product packaging can influence the buying decision process. Does Christmas packaging really help to increase sales?
A Neuromarketing study aimed to measure the effectiveness of UNHCR TV commercial.
Application of neuroscientific methods to the food science helps for a better understanding of how the smells influence consumers in their eating choices, and also allows a better investigation of the brain motivational processes towards the food: these findings could be used to improve the quality of the nutrition, making it more pleasant and healthy.
CERTAMENTE 2019, the first Italian Neuromarketing conference, addressed at the world of business and communication, in 2019 has come to the 4th edition.
The 2018 edition of the Big Data Tech was in Milan on October 25 th. The event organized by Bnova, now in its fifth edition, is one of the most important events about the latest news in the field of Big Data and Data driven strategy.
BrainSigns participated with the University of Bologna in the MINIMA research project, which aims at studying how to mitigate, on flight controllers, the negative impacts of high levels of automation in air traffic control instruments.
It is the only conference in Italy dedicated to Neuromarketing and was started due to the enthusiasm of two Italian companies: Ottosunove, a communication agency in Turin and BrainSigns, a spin-off of "Sapienza" University of Rome, leader in the exploration of neuromarketing techniques and their applications.
The project, through Augmented Reality technologies, is developing methods to improve the air traffic management from a remote control tower.
BrainSigns has participated in the first edition of the Open Innovative PMI Award and, thanks to its innovative methods based on the enhancement of brain waves and other physiological signals, it has been proclaimed the winner of the "Research and Technology" category.
The STRESS research project aims at providing guidelines for the design and use of automation technologies, in order to reduce the risks and increase the safety of the air traffic control industry.
We have recorded the physiological reactions of 22 participants to the observation of anti-smoking Public Service Announcements, by using electroencephalography as well as, heart rate and skin conductance.
Performing Neuromarketing in company today means practise all the activities intended as neuromarketing strategy, plans, new products development, creativity, research, testing taking in account how neuroscience have gone deep in the knowledge of brain and decision processes and behaviours in the last 30 years.
Certamente is an excellent conference of Neuromarketing in Italy that combines the dissemination of the latest neuroscience research with the presentation of Italian and international case histories, demonstrating its positive effects on business.
Smoking is the largest avoidable cause of preventable morbidity worldwide. At the University of Rome "Sapienza" BrainSigns is conducting a research - funded by European Union – which investigates the neurophysiological features that an anti-smoking campaign needs to have in order to be effective.
A technology based on the estimation of the cerebral activity could tell me if I am ready to use the Da Vinci assistive robotic surgery.
All we know that emotions could be arose during the passionate reading (or listening) of the episode of “Paolo and Francesca” in the Alighieri’s “Divina Commedia”. In fact, the episode speakes about passion and emotion from the two lovers in the hell, interrogated by Dante.
The innovative approach adopted by the BrainSigns group coordinated by prof. Fabio Babiloni, deals with an integrated system of neuromarketing techniques to explore the perceptions that people have on marketing stimuli, including the logo that represents one of the first points of contact between the brand and the consumer.
A Focus journalist decided to take part in a neurometric test with the BrainSigns team, to see how today’s commercials, brands and products are designed according to cerebral reactions.
European Union has funded BrainSigns for developing the idea of a new device BrainWorkloadReader: an innovative device for measuring by cerebral signals the mental workload of pilots and controllers during training sessions.
In the educational space of POPAI, international association that promotes the store culture, on April 28 in Milan, BrainSigns and Ottosunove gave birth to the seminar “Neuromarketing and Retail Design: from theory to practice”.
On October 1st, Sapienza University hosted the “Conference on Consumer Insights – News from Neuroscience” sponsored by BrainSigns.
The so long awaited Mindtooth© brain (EEG)...
Although there are more than 7000 different...
Application of neuroscientific methods to the...
