Head of Neuromarketing Research

Dr. Patrizia Cherubino achieved the Bachelor and the Master degree with honors in Economics and Business Administration at the University of Calabria in the 2006 and 2009, respectively. After the University, she attended a master in “Marketing Intelligence and Market Techniques for Public Administration (2010).

In 2016 she earned a PhD in Economics Management and Communication for Creativity, specializing in Neuromarketing applications.

Since 2025, she has been an adjunct professor of the Marketing course at the Faculty of Economics, Sapienza University.

At BrainSigns she is Head of Neuromarketing Research and her expertise is focused on the analysis of emotional and cognitive variables using biometric measurements (EEG, HR, GSR, Eye Tracker).

She is involved in the evaluation of marketing stimuli, effectiveness of advertising communication, evaluation of customer experience, usability of websites and apps, evaluation of brand identity, with related interpretation and representation of the results, and she manages client relationships.

For BrainSigns she conducts interventions and university seminars and training sessions (Neuromanagement) concerning the main neuroscientific applications for marketing, communication and management.

Dr Cherubino is also co-author of the books “Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing”, "La mente del Consumatore. Guida applicata al neuromarketing e alla consumer neuroscience" and "Neuromarketing, società e tutela del consumatore" and co-author of over 80 scientific publications on neuromarketing.