September 2015 - Brainsigns

ElectroCardioGraphy (ECG) & Heart Rate (HR)

Electrocardiography (ECG) is an electrophysiological monitoring method to record electrical activity related to the cardiac contractions. Between the several parameters and measures of the ECG signal, an interesting measure is that related to the frequency of cardiac contractions, named Heart Rate (HR) and measured in beats per minute (bpm).

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Galvanic Skin Response (GSR)

The Galvanic Skin Response (GSR), also named Electrodermal Activity (EDA) and Skin Conductance (SC), is the measure of the continuous variations in the electrical characteristics of the skin, i.e. for instance the conductance, caused by the variation of the human body sweating.

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Electroencephalography (EEG)

Electroencephalography (EEG) is an electrophysiological monitoring method to record electrical activity of the brain. It is typically noninvasive, with the electrodes placed over the scalp, thus suitable also for no-laboratory settings.

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Eye tracker

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head.

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Marco Mancini

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Head of Neuromarketing Lab

marco mancini cover min

Dr. Marco Mancini achieved his Master's Degree with honors in Communication and Marketing Psychology (Faculty of Medicine and Psychology ) in 2013, at the University of Rome "Sapienza".

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BrainSigns Team

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The human brain has 100 billion neurons, each neuron connected to 10 thousand other neurons.

That's Team Work.

The BrainSigns Team is a multidisciplinary team of experts coming from the fields of neuroscience, psychology, engineering and economics.

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