Advertising - Brainsigns

Mobile Advertising

Monday, 18 September 2017
Published in Research & Development

This innovative research project aims to study the perception of online advertising on smartphones using technology such as: EEG, GSR and HR and the mobile device stand pro to record eye tracking.

Eye-tracking: tracing the path of the eye during the observation of an advertising image

Tuesday, 27 May 2014
Published in Blog

With the eye-tracking technique it is possible to scan the tracking path of the human eye, on a single subject or on a group of subjects, during the observation of an advertising image, but also during the observation of web sites and advertising hoardings.

Mobile Advertising

Eye-tracking: tracing the path of the eye during the observation of an advertising image

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