Neuromarketing Researcher

Valentina Scaramozzino is a Psychologist and Researcher specializing in Neuromarketing and applied consumer neuroscience. She is currently a Research Fellow at Sapienza University of Rome, where she investigates consumers’ cognitive and emotional responses using advanced technologies such as EEG, GSR, Heart Rate monitoring, and Eye-Tracking.

She is also involved in the design and analysis of Implicit Reaction Time Tests (IRTs) using the Inquisit Millisecond platform, as well as the development of psychometric and market research questionnaires through Qualtrics, with the aim of optimizing communication strategies and enhancing user experience in both cultural and commercial contexts.

Her work integrates experimental methodologies and behavioral analysis to support evidence-based marketing strategies.