Chief Scientific Officer & Co-founder
BrainSigns Director and co-founder, with more than 20 years of activity in marketing research supporting communication and social education.
She is heavy interested and involved in development of effective neuromarketing research tools, methods and consultant applications.
Italian chair of Neuromarketing Science and Business Application (NMSBA) since 2012, she promotes workshop and discussions on the fields from methodological, ethical, and practical points of view, underlining the innovation power of the topic in many different marketing areas.
In BrainSigns, she manage neuromarketing studies for big companies and brands and collaborates in writing books and scientific articles on the field-with focus on EEG (electroencephalogram) measurements combined with other biometric tools .