Il Team di BrainSigns ha pubblicato sulla letteratura scientifica internazionale numerosi lavori scientifici inerenti all’analisi elettroencefalografica e alle applicazioni di Neuromarketing, Neuroestetica, Neuropolitica, Human Factors e Health and Wellness.

Neuromarketing

  • Menicocci, S., Lupo, V., Ferrara, S., Giorgi, A., Serra, E., Babiloni, F., & Borghini, G. (2024). Fake-News Attitude Evaluation in Terms of Visual Attention and Personality Traits: A Preliminary Study for Mitigating the Cognitive Warfare. Behavioral Sciences, 14(11), 1026. https://doi.org/10.3390/bs14111026
  • Caratù, M., Cherubino, P., Menicocci, S., & Martinez-Levy, A. C. (2024). Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy. Italian Journal of Marketing, 2024(1), 21-54
  • Mancini, M.; Cherubino, P.; Martinez, A.; Vozzi, A.; Menicocci, S.; Ferrara, S.; Giorgi, A.; Aricò, P.; Trettel, A.; Babiloni, F. (2023). What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques. Brain Sci. 13, 1481. https://doi.org/10.3390/brainsci13101481
  • Vozzi, A., Levy, A., Ronca, V., Giorgi, A., Ferrara, S., Mancini, M., Capotorto, R., Cherubino, P., Trettel, A., Babiloni, F., Di Flumeri, G. (2023). Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience. Brain Sciences. 13. 1242. 10.3390/brainsci13091242
  • Caratù, M., Sorrentino, A., Mancini, M., & Cherubino, P. (2023). Monitoring consumer responses to online advertising via neuro-marketing techniques: an exploratory study. European journal of volunteering and community-based projects, 1(1), 1-38.
  • Mancini, M.; Cherubino, P.; Cartocci, G.; Martinez, A.; Di Flumeri, G.; Petruzzellis, L.; Cimini, M.; Aricò, P.; Trettel, A.; Babiloni, F. Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience. Brain Sci. 2022, 12, 1345
  • Mancini M., Cherubino P., di Flumeri G., Cartocci G., Martinez A., Sanchez A., Santillo C., Modica E., Alessia Vozzi A., Ronca V., Trettel A., Borghini G., Babiloni F. (2022). Neuroscientific Methods for Exploring User Perceptions While Dealing With Mobile Advertising: A Novel and Integrated Approach. Frontiers in Neuroergonomics. Vol.3, ISSN:2673-6195, doi:10.3389/fnrgo.2022.835648
  • Babiloni F., Cherubino P. (2022) Consumer Neuroscience: A Neural Engineering Approach. In: Thakor N.V. (eds) Handbook of Neuroengineering. Springer, Singapore. https://doi.org/10.1007/978-981-15-2848-4_74-1
  • Martinez-Levy, A. C., Rossi, D., Cartocci, G., Mancini, M., Di Flumeri, G., Trettel, A., ... & Cherubino, P. (2022). Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research. International Review on Public and Nonprofit Marketing, 19(1), 53-75
  • Ana  Martinez-Levy, Patrizia Cherubino, Dario Rossi, María-Trinidad  Herrero Ezquerro, Arianna Trettel, Fabio Babiloni, Advances in Neuroscience and Its Application in Economics and Marketing Research, in "Micro & Macro Marketing, Rivista quadrimestrale" 3/2021, pp. 521-546, doi: 10.1431/102504
  • Martinez-Levy, A. C., Moneta, E., Rossi, D., Trettel, A., Peparaio, M., Saggia Civitelli, E., ... & Sinesio, F. (2021). Taste Responses to Chocolate Pudding with Different Sucrose Concentrations through Physiological and Explicit Self-Reported Measures. Foods, 10(7), 1527
  • Vozzi, Alessia; Ronca, Vincenzo; Aricò, Pietro; Borghini, Gianluca; Sciaraffa, Nicolina; Cherubino, Patrizia; Trettel, Arianna; Babiloni, Fabio; Di Flumeri, Gianluca.The Sample Size Matters: To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field - Sensors 2021, 21(18), 6088; https://doi.org/10.3390/s21186088
  • Mancini, M.; Cherubino, P.; Cartocci, G.; Martinez, A.; Borghini, G.; Guastamacchia, E.; di Flumeri, G.; Rossi, D.; Modica, E.; Menicocci, S.; Lupo, V.; Trettel, A.; Babiloni, F. Forefront Users’ Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents. Brain Sci. 2021,11, 256. https://doi.org/10.3390/brainsci11020256
  • Cartocci, G., Modica, E., Rossi, D., Inguscio, B., Aricò, P., Martinez Levy, A., Mancini, M., Cherubino, P., & Babiloni, F. (2019). Antismoking Campaigns’ Perception and Gender Differences: A Comparison among EEG Indices. Computational Intelligence and Neuroscience, 2019.
  • Martinez-Levy A, Cartocci G, Modica A, Rossi D, Mancini M, Trettel A, Babiloni F, Cherubino P. Measuring neurophysiological signals, fixations and self-report data for product placement effectiveness assessment in music videos. Contribution to the next book of the series “Business & Economics” (Springer):"Experimental and Quantitative Methods in Contemporary Economics”.
  • Cherubino P, Martinez-Levy,A C. Caratù, M., Cartocci, G., Di Flumeri, G., Modica, E., Rossi,D.,Mancini, M., Trettel, A,The consumer behaviour through the eyes of neurophysiological measures: state-of-art and future trend. Computational Intelligence and Neuroscience, 2019.
  • Cartocci, G., Modica, E., Rossi, D., Cherubino, P., Maglione, A. G., Colosimo, A., ... & Babiloni, F. (2018). Neurophysiological measures of the perception of antismoking public service announcements among young population. Frontiers in human neuroscience, 12, 231
  • Cherubino P, Cartocci G, Modica E, Rossi D, Mancini M, Trettel A, Babiloni F. Wine tasting: how much is the contribution of the olfaction? In Select Issues of Experimental Economics. Springer International Publishing, 2018
  • Modica, E., Cartocci, G., Rossi, D., Martinez Levy, A. C., Cherubino, P., Maglione, A. G., Di Flumeri, G., Mancini, M., Montanari, M., Perrotta, D., Di Feo, P., Vozzi, A., Ronca, V., Aricò, P., Babiloni, F. (2018). Neurophysiological responses to different product experiences. Computational intelligence and neuroscience, 2018.
  • P. Cherubino, M. Caratù, E. Modica et al., “Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets,” in Neuroeconomic and Behavioral Aspects of Decision Making, pp. 293–307, Springer, Cham, Switzerland, 2017
  • Cartocci G, Cherubino P, Modica E, Rossi D, Trettel A, Babiloni F. Wine tasting: a neurophysiological measure of taste and olfaction interaction in the experience. International Journal of Bioelecromagnetism, Vol.19, No.1, pp 18 - 24, 2017
  • Cartocci G, Caratù M, Modica E, Maglione AG, Rossi D, Cherubino P, Babiloni F. Electroencephalographic, heart rate and galvanic skin response assessment for the advertising perception study: an application on antismoking psas. Journal of Visual Experiment JoVE
  • Martinez-Levy A, Cherubino P, Cartocci G, Modica E, Rossi D, Mancini M, Trettel A, Babiloni F. Gender Differences Evaluation in Charity Campaigns Perception by Measuring Neurophysiological Signals and Behavioural Data. International Journal of Bioelecromagnetism, Vol.19, No.1, pp 25 - 36, 2017
  • Di Flumeri G, Caratù M, Modica E, Rossi D, Herrero MT, Trettel A, Cherubino P, Maglione AG, Colosimo A, Mattiacci A, Moneta E, Peparaio M, Babiloni F. Assessing olfactory perception in young persons: a neuroscience perspective. International Journal of Bioelectromagnetism Vol. 18, No. 2, pp. 67 - 73, 2016
  • Cartocci G, Cherubino P, Rossi D, Modica E, Maglione AG, Di Flumeri G, Babiloni F. Gender and Age Related Effects While Watching TV Advertisements: An EEG Study. Epub 2016 May 26. Comput Intell.2016;2016:3795325. doi: 10.1155/2016/3795325
  • G. Vecchiato, A.G. Maglione, P. Cherubino, I. Graziani, A. Trettel, M.T.H. Ezquierro and F. Babiloni (2014). Marketing and Neuroscience: how electroencephalographic tools could help to design and analyze commercial advertising campaigns. MICRO & MACRO MARKETING, vol. 2; p. 223-390, ISSN: 1121-4228
  • G. Vecchiato, P. Cherubino, A.G. Maglione, M.T.H. Ezquierro, F. Marinozzi, F.Bini, A. Trettel and F. Babiloni (2014). How to measure cerebral correlates of emotions in marketing relevant tasks. COGNITIVE COMPUTATION, vol. 6; p. 856-871, ISSN: 1866-9956, doi: 10.1007/s12559-014-9304-x
  • G. Vecchiato, A. G. Maglione, CHERUBINO P., B. Wasikowska, A. Wawrzyniak, A. Latuszynska, M. Latuszynska, K. Nermend, I. Graziani, M.R. Leucci, A. Trettel and F. Babiloni (2014). Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials. COMPUTATIONAL AND MATHEMATICAL METHODS IN MEDICINE, ISSN: 1748-670X
  • G. Vecchiato, L. Astolfi, F. De Vico Fallani, J. Toppi, F. Aloise, A.G. Maglione, F. Cincotti, D. Mattia and F. Babiloni. Understanding Cerebral Activations during the Observation of Marketing Stimuli: A Neuroelectrical Perspective Biomedical Engineering Systems and Technologies Communications in Computer and Information Science Volume 273, 2013, pp 273-281
  • W. Kong, X. Zhao, S. Hu, G. Vecchiato and F. Babiloni. “Electronic evaluation for video commercials by impression index”. Cognitive Neurodynamics. April 2013.
  • G. Vecchiato, P. Cherubino, A.G. Maglione, W. Kong, S. Hu, D. Wei, A. Colosimo and F. Babiloni. “Comparison of cognitive and emotional cerebral variables in Eastern subjects watching TV advertisements: a case study”. International Journal of Bioelectromagnetism, Vol. 14, No. 3, pp. 127 – 132, 2012.
  • G. Vecchiato, J. Toppi, L. Astolfi, F. Cincotti, F. De Vico Fallani, A.G. Maglione, G. Borghini, P. Cherubino, D. Mattia and F. Babiloni. “The added value of the electrical neuroimaging for the evaluation of marketing stimuli”. Bulletin of the Polish Academy of Sciences Technical Sciences, Vol. 60, No. 3, 2012.
  • F. Babiloni. Consumer nueroscience: a new area of study for biomedical engineers. IEEE Pulse. 2012 May-Jun;3(3):21-3. doi:10.1109/MPUL.2012.2189166. PubMed PMID: 22678835.
  • G. Vecchiato, W. Kong, A. G. Maglione and D. Wei. ‘Understanding the Impact of TV Commercials: Electrical Neuroimaging’. IEEE Pulse, Vol.3(3), Page(s): 42-47. 2012.
  • G. Vecchiato, L. Astolfi, F. De Vico Fallani, J. Toppi, F. Aloise, F. Bez, D. Wei, W. Kong, J. Dai, F. Cincotti, D. Mattia and F. Babiloni, ‘On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research’, Computational Intelligence and Neuroscience, vol. 2011, Article ID 643489, 12 pages, 2011. doi:10.1155/2011/643489.
  • G. Vecchiato, J. Toppi, L. Astolfi, F. De Vico Fallani, F. Cincotti, D. Mattia, F. Bez and F. Babiloni. Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements. Med Biol Eng Comput. 2011 May;49(5):579-83. Epub 2011 Feb 16.
  • G. Vecchiato, F. De Vico Fallani, L. Astolfi, J. Toppi, F. Cincotti, D. Mattia, S. Salinari and F. Babiloni. The issue of multiple univariate comparisons in the context of neuroelectric brain mapping: an application in a neuromarketing experiment. J Neurosci Methods. 2010 Aug 30;191(2):283-9.
  • G. Vecchiato, L. Astolfi, F. Cincotti, F. De Vico Fallani, D.M. Sorrentino, D. Mattia, S. Salinari, L. Bianchi, J. Toppi, F. Aloise and F. Babiloni. Patterns of cortical activity during the observation of Public Service Announcements and commercial advertisings. Nonlinear Biomed Phys. 2010 Jun 3;4.
  • G. Vecchiato, L. Astolfi, F. De Vico Fallani, F. Cincotti, D. Mattia, S. Salinari, R. Soranzo and F. Babiloni. Changes in brain activity during the observation of TV commercials by using EEG, GSR and HR measurements. Brain Topogr. 2010, Jun;23(2):165-79.
  • G. Vecchiato, L. Astolfi, A. Tabarrini, S. Salinari, D. Mattia, F. Cincotti, L. Bianchi, D. Sorrentino, F. Aloise, R. Soranzo and F. Babiloni. EEG analysis of the brain activity during the observation of commercial, political, or public service announcements. Comput Intell Neurosci. 2010:985867. Epub 2009 Dec 24. PubMed PMID: 20069055; PubMed Central PMCID: PMC2801453.
  • L. Astolfi, G. Vecchiato, F. De Vico Fallani, S. Salinari, F. Cincotti, F. Aloise, D. Mattia, M.G. Marciani, L. Bianchi, R. Soranzo and F. Babiloni. The Track of Brain Activity during the Observation of TV commercials with the High-Resolution EEG Technology. Comput Intell Neurosci. 2009:652078. Epub 2009 Jun 22.
  • L. Astolfi, F. De Vico Fallani, F. Cincotti, D. Mattia, L. Bianchi, M.G. Marciani, D. Salinari, I. Gaudiano, G. Scarano, R. Soranzo and F. Babiloni. Brain activity during the memorization of visual scenes from TV commercials: an application of high resolution EEG and steady state somatosensory evoked potentials technologies. J Physiol Paris. 2009 Nov – 103(6):333-41. Epub 2009 Jul 18.
  • L. Astolfi, F. De Vico Fallani, F. Cincotti, D. Mattia, L. Bianchi, M.G. Marciani, S. Salinari, A. Colosimo, A. Tocci, R. Soranzo and F. Babiloni – Neural Basis for Brain Responses to TV Commercials: a high-resolution EEG study. IEEE Trans Neural Syst Rehabil Eng. 2008 Dec;16(6):522-31.
  • F. De Vico Fallani, L. Astolfi, F. Cincotti, D. Mattia, M.G. Marciani, S. Gao, S. Salinari, R. Soranzo, A. Colosimo and F. Babiloni. Structure of the cortical networks during successful memory encoding in TV commercials. Clin. Neurophysiol. 2008 Oct;119(10):2231-7.
  • F. Babiloni, F. Cincotti, D. Mattia, M. Mattiocco, S. Bufalari, F. De Vico Fallani, A. Tocci, L. Bianchi, M.G. Marciani, V. Meroni and L. Astolfi. Neural basis for the brain responses to the marketing messages: an high resolution EEG study. Conf Proc IEEE Eng Med Biol Soc. 2006;1:3676-9. PubMed PMID: 17946577

Neuroestetica

  • Giorgi, A., Menicocci, S., Forte, M., Ferrara, V., Mingione, M., Alaimo Di Loro, P., Inguscio, B. M. S., Ferrara, S., Babiloni, F., Vozzi, A., Ronca, V., Cartocci, G. (2023). Virtual and Reality: A Neurophysiological Pilot Study of the Sarcophagus of the Spouses. Brain Sciences. 13. 635. 10.3390/brainsci13040635.
  • Inguscio, B.M.S., Cartocci, G., Palmieri, S., Menicocci, S., Vozzi, A., Giorgi, A., Ferrara, S., Canettieri, P., Babiloni, F. (2023). Poetry in Pandemic: A Multimodal Neuroaesthetic Study on the Emotional Reaction to the Divina Commedia Poem. Applied Sciences. 13. 3720. 10.3390/app13063720.
  • Cartocci, G., Rossi, D., Modica, E., Maglione, A. G., Martinez Levy, A. C., Cherubino, P., ... & Babiloni, F. (2021). NeuroDante: Poetry Mentally Engages More Experts but Moves More Non-Experts, and for Both the Cerebral Approach Tendency Goes Hand in Hand with the Cerebral Effort. Brain Sciences, 11(3), 281.
  • Maglione A.G., Brizi A., Vecchiato G., Rossi D., Trettel A., Modica E. and Babiloni F. (2017). A Neuroelectrical Brain Imaging Study on the Perception of Figurative Paintings against Only their Color or Shape Contents. Frontiers in Human Neuroscience. Vol. 11, ISSN:1662-5161, DOI:10.3389/fnhum.2017.00378
  • Modica E, Rossi D, Cherubino P, Trettel A, Picconi D, Maglione A G, Babiloni F, Babiloni F. Cerebral perception and appreciation of real paintings and sculptures by neuroelectric imaging. International Journal of Bioelectromagnetism Vol. 18, No. 2,pp.46-52, 2016
  • Babiloni F, Rossi D, Cherubino P, Trettel A, Picconi D, Maglione AG, Vecchiato G, de Vico Fallani F, Chavez M, Babiloni F., The first impression is what matters: a neuroaesthetic study of the cerebral perception and appreciation of paintings by Titian. Conf Proc IEEE Eng Med Biol Soc. 2015 Aug;2015:7990-3. doi: 10.1109/EMBC.2015.7320246.
  • Babiloni F., Rossi D., Cherubino P., Trettel A., Picconi D., Maglione A.G., Vecchiato G. and Babiloni F. A Neuroaesthetic Study of Cerebral Perception and Appreciation of Paintings by Titian Using EEG and Eyetracker Measurements, Symbiotic 2015, LNCS 9359, pp 21-32,2015 DOI:10.1007/978-319-24917-9_3
  • Babiloni F, Cherubino P, Graziani I, Trettel A, Bagordo GM, Cundari C, Borghini G, Arico P, Maglione AG, Vecchiato G. The great beauty: a neuroaesthetic study by neuroelectric imaging during the observation of the real Michelangelo's Moses sculpture. Conf Proc IEEE Eng Med Biol Soc. 2014;2014:6965-8. doi: 10.1109/EMBC.2014.6945230. PubMed PMID: 25571598.
  • Babiloni F, Cherubino P, Graziani I, Trettel A, Infarinato F, Picconi D, Borghini G, Maglione AG, Mattia D, Vecchiato G. Neuroelectric brain imaging during a real visit of a fine arts gallery: a neuroaesthetic study of XVII century Dutch painters. Conf Proc IEEE Eng Med Biol Soc. 2013;2013:6179-82. doi: 10.1109/EMBC.2013.6610964. PubMed PMID: 24111151.

Neuropolitica

  • Vecchiato G, Toppi J, Maglione AG, Olejarczyk E, Astolfi L, Mattia D, Colosimo A, Babiloni F. Neuroelectrical correlates of trustworthiness and dominance judgments related to the observation of political candidates. Comput Math Methods Med. 2014;2014:434296. doi: 10.1155/2014/434296.

Human Factors

  • Rossi, D.; Aricò, P.; Di Flumeri, G.; Ronca, V.; Giorgi, A.; Vozzi, A.; Capotorto, R.; Inguscio, B.M.S.; Cartocci, G.; Babiloni, F.; et al. Analysis of Head Micromovements and Body Posture for Vigilance Decrement Assessment. Appl. Sci. 2024, 14, 1810. https://doi.org/10.3390/app14051810
  • Ronca, V.; Brambati, F.; Napoletano, L.; Marx, C.; Trösterer, S.; Vozzi, A.; Aricò, P.; Giorgi, A.; Capotorto, R.; Borghini, G.; et al. A Novel EEG-Based Assessment of Distraction in Simulated Driving under Different Road and Traffic Conditions. Brain Sci. 2024, 14, 193. https://doi.org/10.3390/brainsci14030193
  • Di Flumeri, G., Giorgi, A., Germano, D., Ronca, V., Vozzi, A., Borghini, G., Tamborra, L., Simonetti, I., Capotorto, R., Ferrara, S., et al. (2023). A Neuroergonomic Approach Fostered by Wearable EEG for the Multimodal Assessment of Drivers Trainees. Sensors. 23. 8389. https://doi.org/10.3390/s23208389
  • Simonetti, I., Tamborra, L., Giorgi, A., Ronca, V., Vozzi, A., Aricò, P., Borghini, G., Sciaraffa, N., Trettel, A., Babiloni, F., Picardi, M. & Di Flumeri, G. (2023). Neurophysiological Evaluation of Students’ Experience during Remote and Face-to-Face Lessons: A Case Study at Driving School. Brain Sciences, 13(1), 95.
  • Gaia Romana Pellicano, Katie Aafjes-van Doorn, Alessandra Anzolin, Danilo Arnone, Gianluca Borghini (2023). Use of Neuroimaging Techniques for the Prevention, Assessment, and Treatment of Mood Disorders. Frontiers in Psychiatry
  • Sciaraffa, N., Di Flumeri, G., Germano, D., Giorgi, A., Di Florio, A., Borghini, G., ... & Aricò, P. (2022). Validation of a light EEG-based measure for real-time stress monitoring during realistic driving. Brain sciences, 12(3), 304
  • Sciaraffa, N., Di Flumeri, G., Germano, D., Giorgi, A., Di Florio, A., Borghini, G., ... & Aricò, P. (2022). Evaluation of a new lightweight EEG technology for translational applications of passive brain-computer interfaces. Frontiers in Human Neuroscience, 16
  • Di Flumeri, G., Ronca, V., Giorgi, A., Vozzi, A., Aricò, P., Sciaraffa, N., ... & Borghini, G. (2022). EEG-Based Index for Timely Detecting User’s Drowsiness Occurrence in Automotive Applications. Frontiers in Human Neuroscience, 16
  • Gianluca Borghini, Pietro Aricó, Gianluca Di Flumeri, Vincenzo Ronca, Andrea Giorgi, Nicolina Sciaraffa, Claudio Conca, Simone Stefani, Paola Verde, Angelo Landolfi, Roberto Isabella, Fabio Babiloni (2022). Air Force Pilot Expertise Assessment with Regard to Mental Effort Requested during Unusual Attitude Recovery Flight Training Simulations. Safety
  • Augustin Degas, Mir Riyanul Islam, Christophe Hurter, Shaibal Barua, Hamidur Rahman, Minesh Poudel, Daniele Ruscio, Mobyen Uddin Ahmed, Shahina Begum, Md Aquif Rahman, Stefano Bonelli, Giulia Cartocci, Gianluca Di Flumeri, Gianluca Borghini, Fabio Babiloni, Pietro Aricó. A Survey on Artificial Intelligence (AI) and eXplainable AI in Air Traffic Management: Current Trends and Development with Future Research Trajectory. Applied Sciences, 2022, 12(3), 1295; https://doi.org/10.3390/app12031295
  • N Sciaraffa, G Borghini, G Di Flumeri, F Cincotti, F Babiloni, P Aricò. Joint Analysis of Eye Blinks and Brain Activity to Investigate Attentional Demand during a Visual Search Task. Brain Sciences 11 (5), 562
  • A Giorgi, V Ronca, A Vozzi, N Sciaraffa, A Di Florio, L Tamborra, ...Wearable technologies for mental workload, stress, and emotional state assessment during working-like tasks: a comparison with laboratory technologies. Sensors 21 (7), 2332
  • H Zeng, X Li, G Borghini, Y Zhao, P Aricò, G Di Flumeri, N Sciaraffa, ... An EEG-Based Transfer Learning Method for Cross-Subject Fatigue Mental State Prediction. Sensors 21 (7), 2369
  • Marucci, M., Di Flumeri, G., Borghini, G. Sciaraffa, N., Scandola, M., Pavone, E.F., Babiloni, F., Betti, V. & Aricò, P. The impact of multisensory integration and perceptual load in virtual reality settings on performance, workload and presence. Sci Rep 11, 4831 (2021). https://doi.org/10.1038/s41598-021-84196-8
  • Ronca, V.; Giorgi, A.; Rossi, D.; Di Florio, A.; Di Flumeri, G.; Aricò, P.; Sciaraffa, N.; Vozzi, A.; Tamborra, L.; Simonetti, I.; Borghini, G. A Video-Based Technique for Heart Rate and Eye Blinks Rate Estimation: A Potential Solution for Telemonitoring and Remote Healthcare. Sensors 2021, 21, 1607. https://doi.org/10.3390/s21051607
  • Sciaraffa, Nicolina; Liu, Jieqiong; Aricò, Pietro; Flumeri, Gianluca Di; Inguscio, Bianca MS; Borghini, Gianluca; Babiloni, Fabio; ,Multivariate model for cooperation: bridging social physiological compliance and hyperscanning,Social Cognitive and Affective Neuroscience,16,1-2,193-209,2021,Oxford University Press UK
  • Alessia Vozzi, Vincenzo Ronca, Dario Rossi, Enrica Modica, Patrizia Cherubino, Ana Martinez, Andrea Giorgi, Bianca Inguscio, Fabio Babiloni, and Giulia Cartocci. Brain Response to Antismoking PSA, an EEG Study. International Journal of Bioelectromagnetism. Vol 2, pp. 1-7.
  • Vincenzo Ronca, Alessia Vozzi, Nicolina Sciaraffa, Antonello Di Florio, Luca Tamborra, Ilaria Simonetti, Andrea Giorgi, Pietro Aricò, Gianluca Di Flumeri, Fabio Babiloni, and Gianluca Borghini. Wearable Devices for Neurophysiological Evaluation during Real Working-like Tasks: a Reliability Study. International Journal of Bioelectromagnetism. Vol 2, pp. 8-21.
  • Mir Riyanul Islam, Shaibal Barua, Mobyen Uddin Ahmed, Shahina Begum, Pietro Aricò, Gianluca Borghini, Gianluca Di Flumeri (2020). A Novel Mutual Information based Feature Set for Drivers’ Mental Workload Evaluation Using Machine Learning. Brain Sciences.
  • Borghini, G., Di Flumeri, G., Aricò, P., Sciaraffa, N., Bonelli, S., Ragosta, M., ... & Ozan, A. (2020). A multimodal and signals fusion approach for assessing the impact of stressful events on Air Traffic Controllers. Scientific Reports, 10(1), 1-18
  • Sciaraffa, N., Klados, M. A., Borghini, G., Di Flumeri, G., Babiloni, F., & Aricò, P. (2020). Double-Step Machine Learning Based Procedure for HFOs Detection and Classification. Brain Sciences, 10(4), 220.
  • Sebastiani, M., Di Flumeri, G., Aricò, P., Sciaraffa, N., Babiloni, F., & Borghini, G. (2020). Neurophysiological Vigilance Characterisation and Assessment: Laboratory and Realistic Validations Involving Professional Air Traffic Controllers. Brain Sciences, 10(1), 48.
  • Di Flumeri G., De Crescenzio F., Berberian B., Ohneiser O., Kramer J., Aricò P., Borghini G., Babiloni F., Bagassi S., Piastra S. (2019). BCI-based adaptive automation to prevent Out-Of-The-Loop phenomenon in Air Traffic Controllers dealing with highly automated systems. Frontiers in Human Neuroscience.
  • Aricò P., Reynal M., Di Flumeri G., Borghini G., Sciaraffa N., Imbert J.P., Hurter C., Terenzi M., Ferreira A., Pozzi S., Betti V., Marucci M., Telea A., Babiloni F. (2019). How neurophysiological measures can be used to enhance the evaluation of remote tower solutions. Frontiers in Human Neuroscience.
  • Di Flumeri, G., Aricò, P., Borghini, G., Sciaraffa, N., Di Florio, A., & Babiloni, F. (2019). The Dry Revolution: Evaluation of Three Different EEG Dry Electrode Types in Terms of Signal Spectral Features, Mental States Classification and Usability. Sensors, 19(6), 1365.
  • Borghini, G., Aricò, P., Di Flumeri, G., Sciaraffa, N., & Babiloni, F. (2019). Correlation and Similarity between Cerebral and Non-Cerebral Electrical Activity for User’s States Assessment. Sensors, 19(3), 704.
  • Di Flumeri, G., Borghini, G., Aricò, P., Sciaraffa, N., Lanzi, P., Pozzi, S., Vignali, V., Lantieri, C., Bichicchi, A., Simone, A., & Babiloni, F. (2019). EEG-Based Mental Workload Assessment During Real Driving: A Taxonomic Tool for Neuroergonomics in Highly Automated Environments. In Neuroergonomics (pp. 121-126). Academic Press.
  • Di Flumeri, G., Borghini, G., Aricò, P., Sciaraffa, N., Lanzi, P., Pozzi, S., Vignali, V., Lantieri, C., Bichicchi, A., Simone, A., & Babiloni, F. (2018). EEG-based mental workload neurometric to evaluate the impact of different traffic and road conditions in real driving settings. Frontiers in human neuroscience, 12, 509.
  • Aricò, P., Borghini, G., Di Flumeri, G., Sciaraffa, N., & Babiloni, F. (2018). Passive BCI beyond the lab: current trends and future directions. Physiological measurement, 39(8), 08TR02.
  • "Passive BCI in Operational Environments: Insights, Recent Advances and Future trends P Arico, G Borghini, G Di Flumeri, N Sciaraffa, A Colosimo and F Babiloni IEEE Transactions on Biomedical Engineering, 64, 7. 2017"
  • "A new perspective for the training assessment: machine-learning-based neurometric for augmented user’s evaluation G Borghini, P Aricò, G Di Flumeri, N Sciaraffa, MT Herrero, A Bezerianos, A Colosimo and F Babiloni. Frontiers in Neuroscience, 11: 325. 2017"
  • "EEG-based cognitive control behaviour assessment: an ecological study with professional air traffic controllers G Borghini, P Aricò, G Di Flumeri, G Cartocci, A Colosimo, S Bonelli, and F Babiloni. Scientific reports, 7: 547. 2017"
  • "Human factors and neurophysiological metrics in air traffic control: a critical review P Aricò, G Borghini, G Di Flumeri, S Bonelli, A Golfetti, I Graziani, S Pozzi, and F Babiloni. IEEE Reviews in biomedical engineering, PP, 99. 2017"
  • Sciaraffa, N., Borghini, G., Aricò, P., Di Flumeri, G., Colosimo, A., Bezerianos, A., Thakor, N., & Babiloni, F. (2017). Brain interaction during cooperation: Evaluating local properties of multiple-brain network. Brain sciences, 7(7), 90.
  • Aricò, P., Borghini, G., Di Flumeri, G., Colosimo, A., Bonelli, S., Golfetti, A., ... & Babiloni, F. (2016). Adaptive automation triggered by EEG-based mental workload index: a passive brain-computer interface application in realistic air traffic control environment. Frontiers in human neuroscience, 10.
  • Modica E, Rossi D, Cherubino P, Trettel A, Kong W, Borghini G, Babiloni F, Aricò P, Colosimo A, Vecchiato G, Maglione A G. On the use of cerebral and emotional measurements for the evaluation of workload during car driving. International Journal of Bioelectromagnetism Vol. 18, No. 2,pp.53-59, 2016
  • P. Aricò, G. Borghini, G. Di Flumeri, A. Colosimo, S. Pozzi, F. Babiloni. A passive Brain-Computer Interface (p-BCI) application for the mental workload assessment on professional Air Traffic Controllers (ATCOs) during realistic ATC tasks. Progress in brain research, 2016
  • Di Flumeri, G., Borghini, G., Aricò, P., Colosimo, A., Pozzi, S., Bonelli, S., Golfetti, A., Kong, W., & Babiloni, F. (2015). On the use of cognitive neurometric indexes in aeronautic and air traffic management environments. In Symbiotic Interaction (pp. 45-56). Springer International Publishing.
  • G. Borghini, P.Aricò, I. Graziani, Y. Sun, F. Taya, A. Bezerianos, N.V. Thakor and F. Babiloni. “Quantitative assessment of the training improvement in a motor-cognitive task by using EEG, ECG and EOG signals”. Brain Topography journal, 2015.
  • Borghini, G., Vecchiato, G., Aricò, P., Graziani, I., Maglione, A. G., Cherubino, P., & Babiloni, F. (2015). Investigation of the effect of EEG-BCI on the simultaneous execution of flight simulation and attentional tasks. Medical & biological engineering & computing
  • P. Aricò, G. Borghini, I. Graziani, J.P. Imbert, G. Granger, R. Benhacene, S. Pozzi, L. Napoletano, G. Di Flumeri, A. Colosimo, F. Babiloni. Air-Traffic-Controllers (ATCo): Neurophysiological analysis of training and workload. Italian Journal of Aerospace in Medicine (IJASM), Jan 2015. (Winner of the prize for the best research in the ATC field at the Italian national congress of aerospatial medicine - AIMAS 2014)
  • P. Aricò, G. Borghini, I. Graziani, J.P. Imbert, G. Granger, R. Benhacene, S. Pozzi, L. Napoletano and F. Babiloni, “ATCo: neurophysiological analysis of the training and of the workload”. Journal of Aerospace Medicine. May, 2014. (Winner of the prize for the best research in the ATC field at the Italian national congress of aeronautical and aero-spatial medicine).
  • W. Kong, W. Lin, F. Babiloni, S. Hu and G. Borghini. “Investigating Drivers Fatigue versus Alert by Granger Causality Network". Journal name: Sensors, Submitted to section: Physical Sensors. December 2014.
  • W. Kong, Z. Zhou, F. Babiloni, S. Hu, G. Dai, J. Zhang and G. Borghini. “Assessment of driving fatigue based on intra/inter-region phase synchronization". IEEE Transactions on Human-Machine Systems. December 2014.
  • G. Borghini, P. Arico’, F. Taya, Y. Sun, A. Bezerianos, S. Salinari, F. Cincotti, N. Thakor and F. Babiloni. “Enhanced stability of EEG-based mental workload detection: a machine learning approach". Submitted for publication on Journal of Neural Engineering, November 2014.
  • P. Aricò, G. Borghini, I. Graziani, F. Bianchini, F. Cincotti and F. Babiloni. “A brain computer interface system for the online evaluation of ATCs’ workload”. Italian Journal Of Aerospace Medicine. In press. June, 2013.
  • G. Borghini, G. Vecchiato, V. Ponzo, G. Koch, R. Isabella, 2012. Improving flight simulation performance by using tDCS stimulation. International Journal of Bioelectromagnetism. Vol. 14 (2), pp. 108 – 114.
  • G. Borghini, L. Astolfi, G. Vecchiato, D. Mattia, F. Babiloni, 2012. Measuring neurophysiological signals in aircraft pilots and car drivers for the assessment of mental workload, fatigue and drowsiness. Neuroscience and Biobehavioral Reviews. 2012 Oct 30. pii: S0149-7634(12)00170-4. doi: 10.1016/j.neubiorev.2012.10.003.
  • G. Borghini, R. Isabella, G. Vecchiato, J. Toppi, L. Astolfi, C. Caltagirone and F. Babiloni, 2012. A Flight history from a cognitive point of view: Novices versus Experts. Italian journal of aerospace medicine, 5: 34, pp. 34 – 47. (Prize for the best work in the Aerospace Medicine during the 2nd scientific prize “I Guidoniani”).
  • F. De Vico Fallani, J. Toppi, C. Di Lanzo, G. Vecchiato, L. Astolfi, G. Borghini, D. Mattia, F. Cincotti and F. Babiloni, 2011. Redundancy in functional brain connectivity from EEG recordings . International Journal of Bifurcation and Chaos. 2012; 22, 1250158 (2012) [8 pages]. DOI: 10.1142/S0218127412501581.
  • G. Borghini, 2012. Integrating cognitive and psychological methods in pilots training. Sicurezza del Volo, Vol. 293, pp. 2- 9.
  • G. Borghini, 2011. Brainshield: HREEG study of perceived pilot mental workload. Italian journal of aerospace medicine. July 2011; 5.
  • F. De Vico Fallani, L. da Fontoura Costa, F. Aparecido Rodriguez, L. Astolfi, G. vecchiato, J. Toppi, G. Borghini, F. Cincotti, D. Mattia, S. Salinari, R. Isabella and F. Babiloni, 2010. A graph‐theoretical approach in brain functional networks. Possible implications in EEG studies. Nonlinear Biomed Phys. Vol. 4 (Suppl 1); S8. Published online 2010 June 3. DOI: 10.1186/1753-4631-4-S1-S8.

Health and Wellness

  • Cartocci, G.; Inguscio, B.M.S.; Giorgi, A.; Rossi, D.; Di Nardo, W.; Di Cesare, T.; Leone, C.A.; Grassia, R.; Galletti, F.; Ciodaro, F.; et al. Investigation of Deficits in Auditory Emotional Content Recognition by Adult Cochlear Implant Users through the Study of Electroencephalographic Gamma and Alpha Asymmetry and Alexithymia Assessment. Brain Sci. 2024, 14, 927. https://doi.org/10.3390/brainsci14090927
  • Nicastri, M., D'Alessandro, H. D., Giallini, I., D'Amico, A., Geraci, A., Inguscio, B. M. S., ... & Mancini, P. (2024). Emotional abilities in preadolescents and adolescents with long-term cochlear implant use. International Journal of Pediatric Otorhinolaryngology, 177, 111866.  10.1016/j.ijporl.2024.111866
  • Inguscio, B. M. S., Cartocci, G., Sciaraffa, N., Nicastri, M., Giallini, I., Aricò, P., ... & Mancini, P. (2024). Two are better than one: Differences in cortical EEG patterns during auditory and visual verbal working memory processing between Unilateral and Bilateral Cochlear Implanted children. Hearing Research, 109007.  10.1016/j.heares.2024.109007
  • Cartocci, G., Inguscio, B. M. S., Giorgi, A., Vozzi, A., Leone, C. A., Grassia, R., ... & Babiloni, F. (2023). Music in noise recognition: An EEG study of listening effort in cochlear implant users and normal hearing controls. Plos one, 18(8), e0288461.  https://doi.org/10.1371/journal.pone.0288461
  • Nicastri, M., Castro, F. L., Giallini, I., Inguscio, B. M. S., Mariani, L., Portanova, G., ... & Mancini, P. (2023). Vocal singing skills by cochlear implanted children without formal musical training: Familiar versus unfamiliar songs. International Journal of Pediatric Otorhinolaryngology, 170, 111605.  10.1016/j.ijporl.2023.111605
  • Giallini, I., Inguscio, B. M. S., Nicastri, M., Portanova, G., Ciofalo, A., Pace, A., ... & Mancini, P. (2023). Neuropsychological Functions and Audiological Findings in Elderly Cochlear Implant Users: The Role of Attention in Postoperative Performance. Audiology Research, 13(2), 236-253. https://doi.org/10.3390/audiolres13020022
  • Belluscio V, Cartocci G, Terbojevich T, Di Feo P, Inguscio BMS, Ferrari M, Quaresima V and Vannozzi G (2023) Facilitating or disturbing? An investigation about the effects of auditory frequencies on prefrontal cortex activation and postural sway. Front. Neurosci. 17:1197733. doi: 10.3389/fnins.2023.1197733 
  • Cartocci G, Inguscio BMS, Giliberto G, Vozzi A, Giorgi A, Greco A, Babiloni F, Attanasio G. Listening Effort in Tinnitus: A Pilot Study Employing a Light EEG Headset and Skin Conductance Assessment during the Listening to a Continuous Speech Stimulus under Different SNR Conditions. Brain Sciences. 2023; 13(7):1084. https://doi.org/10.3390/brainsci13071084
  • Galiotta, Valentina; Quattrociocchi, Ilaria; D'Ippolito, Mariagrazia; Schettini, Francesca; Aricò, Pietro; Sdoia, Stefano; Formisano, Rita; Cincotti, Febo; Mattia, Donatella; Riccio, Angela; EEG-based Brain-Computer Interfaces for people with Disorders of Consciousness: Features and applications. A systematic review,Frontiers in Human Neuroscience,16,,,2022,Frontiers Media SA
  • Inguscio, B.M.S.; Cartocci, G.; Sciaraffa, N.; Nicastri, M.; Giallini, I.; Greco, A.; Babiloni, F.; Mancini, P. Gamma-Band Modulation in Parietal Area as the Electroencephalographic Signature for Performance in Auditory–Verbal Working Memory: An Exploratory Pilot Study in Hearing and Unilateral Cochlear Implant Children. Brain Sci. 2022, 12, 1291. https://doi.org/10.3390/brainsci12101291
  • A. Vozzi, V. Ronca, P. Malerba, S. Ghiselli, A. Murri, E. Pizzol, F. Babiloni, D. Cuda, An innovative method for trans-impedance matrix interpretation in hearing pathologies discrimination, Medical Engineering & Physics, Volume 102, 2022, 103771, ISSN 1350-4533, https://doi.org/10.1016/j.medengphy.2022.103771 
  • Inguscio, B. M. S., Mancini, P., Greco, A., Nicastri, M., Giallini, I., Leone, C. A., ... & Cartocci, G. (2022). ‘Musical effort’and ‘musical pleasantness’: a pilot study on the neurophysiological correlates of classical music listening in adults normal hearing and unilateral cochlear implant users. Hearing, Balance and Communication, 1-10. https://doi.org/10.1080/21695717.2022.2079325.
  • Inguscio, B. M. S., Nicastri, M., Giallini, I., Greco, A., Babiloni, F., Cartocci, G., & Mancini, P. (2022). School wellbeing and psychological characteristics of online learning in families of children with and without hearing loss during the Covid‐19 pandemic. Psychology in the Schools, 60(1), 78-104
  • Inguscio, B. M. S., Cartocci, G., Sciaraffa, N., Nasta, C., Giorgi, A., Nicastri, M., ... & Mancini, P. (2021). Neurophysiological Verbal Working Memory Patterns in Children: Searching for a Benchmark of Modality Differences in Audio/Video Stimuli Processing. Computational Intelligence and Neuroscience, 2021.https://doi.org/10.1155/2021/4158580
  • Inguscio, B. M.S, Cartocci, G., Modica, E., Rossi, D., Martinez-Levy, A. C., Cherubino, P., ... & Babiloni, F. (2021). Smoke signals: A study of the neurophysiological reaction of smokers and non-smokers to smoking cues inserted into antismoking public service announcements. International Journal of Psychophysiology, 167, 22-29. https://doi.org/10.1016/j.ijpsycho.2021.06.010
  • Cartocci, G., Giorgi, A., Inguscio, B. M. S., Scorpecci, A., Giannantonio, S., De Lucia, A., ... & Babiloni, F. (2021). Higher right hemisphere gamma band lateralization and suggestion of a sensitive period for vocal auditory emotional stimuli recognition in unilateral cochlear implant children: an EEG study. Frontiers in Neuroscience, 15, 149.
  • Cartocci G., Scorpecci A., Borghini G., Maglione A.G., Inguscio B.M.S., Giannantonio S., Giorgi A., Malerba P., Rossi D., Modica E., Aricò P., Di Flumeri G., Marsella P., Babiloni F.EEG rhythms lateralization patterns in children with unilateral hearing loss are different from the patterns of normal hearing controls during speech-in-noise listening. Hearing Research (2019)doi.org/10.1016/j.heares.2019.04.011.
  • Piccioni, L. O., Cartocci, G., Maglione, A. G., Modica, E., Rossi, D., Mancini, M., & Babiloni, F. (2018). EEG variations as estimators of listening effort during recognition of words in noise in unilateral and bilateral sequential adult cochlear implant users. Journal of Hearing Science, 8(2).
  • Quaranta, N., Zinfollino, M., Casulli, M., Ardito, A., Bartoli, R., Cartocci, G., ... & Babiloni, F. (2018). Listening effort during speech in noise recognition: a neurophysiologic evaluation of consecutive sound processors. Journal of Hearing Science, 8(2).
  • Giulia Cartocci, Anton Giulio Maglione, Giovanni Vecchiato, Enrica Modica, Dario Rossi, Paolo Malerba, Pasquale Marsella, Alessandro Scorpecci, Sara Giannantonio, Francesco Mosca, Carlo Antonio Leone, Rosa Grassia and Fabio Babiloni. Frontal Brain Asymmetries as Effective Parameters to Assess the Quality of Audiovisual Stimuli Perception in Adult and Young Cochlear Implant Users. Acta Otorhinolaryngologica Italica, 2018, 38.4: 346; doi: 10.14639/0392-100X-1407
  • Cartocci, G., Maglione, A. G., Rossi, D., Modica, E., Borghini, G., Malerba, P., ... & Babiloni, F. (2017, December). Alpha and Theta EEG Variations as Indices of Listening Effort to Be Implemented in Neurofeedback Among Cochlear Implant Users. In International Workshop on Symbiotic Interaction (pp. 30-41). Springer, Cham.
  • Maglione, A. G., Cartocci, G., Modica, E., Rossi, D., Colosimo, A., Di Flumeri, G., ... & Quaranta, N. (2017, July). Evaluation of different cochlear implants in unilateral hearing patients during word listening tasks: A brain connectivity study. In Engineering in Medicine and Biology Society (EMBC), 2017 39th Annual International Conference of the IEEE (pp. 2470-2473).IEEE
  • Pasquale Marsella, Alessandro Scorpecci, Giulia Cartocci, Sara Giannantonio, Anton Giulio Maglione, Isotta Venuti, Ambra Brizi, Fabio Babiloni. EEG activity as an objective measure of cognitive load during effortful listening: a study on pediatric subjects with bilateral, asymmetric sensorineural hearing loss. International Journal of Pediatric Otorhinolaryngology, 17 may 2017
  • Giulia Cartocci, Anton Giulio Maglione, Enrica Modica, Dario Rossi, Nicola Quaranta, Maria Zinfollino, Adriana Ardito, Alessia Vozzi, Vincenzo Ronca, Fabio Babiloni. Is the younger the less effortful? An electroencephalographic comparison among consecutive generations of cochlear implant sound processors. International Journal of Bioelectromagnetism Vol. 19, No. 1, pp. 11 - 17, 2017
  • MAGLIONE A G, CARTOCCI G, ROSSI D, MODICA E, MALERBA P, BORGHINI G, ARICO’ P, DI FLUMERI G, BABILONI F. Cochlear implant features and listening effort induction: measurement of the mental workload experienced during a word in noise recognition task. Society for Applied Neuroscience Conference 2016, held in Corfu, 6-8 October 2016.  Frontiers in Human Neuroscience. DOI10.3389/conf.fnhum.2016.220.00043. (abstract)
  • Cartocci, G., Maglione, A. G., Rossi, D., Modica, E., Malerba, P., Borghini, G., ... & Babiloni, F. (2016). Applications in cochlear implants and avionic: examples of how neurometric measurements of the human perception could help the choice of appropriate human-machine interaction solutions beyond behavioral data. PsychNol. J, 14(2-3), 117-133
  • Cartocci G, Maglione AG, Rossi D, Modica E, Malerba P , Babiloni F. The influence of different cochlear implant features use on the mental workload index during a word in noise recognition task. International Journal of Bioelectromagnetism Vol. 18, No. 2, pp. 60 - 66, 2016.
  • Cartocci G, Maglione AG, Vecchiato G, Di Flumeri G, Colosimo A, Scorpecci A, Marsella P, Giannantonio S, Malerba P, Borghini G, Aricò P, Babiloni F. Mental workload estimations in unilateral deafened children. Engineering in Medicine and Biology Society (EMBC), 2015 37th Annual International Conference of the IEEE, p. 1654-1657.
  • P. Marsella, A. Scorpecci, G. Vecchiato, A.G. Maglione, A. Colosimo and F. Babiloni. Neuroelectrical imaging investigation of cortical activity during listening to music in prelingually deaf children with cochlear implants, International Journal of Pediatric Otorhinolaryngology, Available online 12 February 2014, ISSN 0165-5876
  • Maglione AG, Vecchiato G, Leone CA, Grassia R, Mosca F, Colosimo A, Malerba P, Babiloni F. “Different perception of musical stimuli in patients with monolateral and bilateral cochlear implants”. Comput Math Methods Med. 2014;2014:876290. doi: 10.1155/2014/876290.
  • P. Marsella, A. Scorpecci, G. Vecchiato, A. Colosimo, A.G. Maglione, F. Babiloni. “Neuroelectrical imaging study of music perception by children with unilateral and bilateral cochlear implants”. Cochlear Implants Int. 2014 May;15 Suppl 1:S68-71.
  • A.G. Maglione, F. Babiloni, A. Scorpecci, P. Malerba, P. Marsella, A. Colosimo and G. Vecchiato, 2012. A preliminary EEG study to investigate the fruition of audiovisual stimuli between cochlear implanted patients and healthy subjects. International Journal of Bioelectromagnetism Vol.14, No.3, Dec. 2012

Il Team di BrainSigns ha pubblicato libri che trattano l' applicazione delle moderne tecniche di neuroscienze ai settori dell'economia e del marketing, facendo particolare attenzione allo studio della risposta cerebrale suscitata dalle pubblicità.

Neuromarketing, società e tutela del consumatore

by Myriam Caratù e Patrizia Cherubino

41HRahaRsXL. SX300 BO1204203200

Descrizione

Il volume prende in esame il tema di come le neuroscienze stiano ridefinendo il modo in cui le aziende interagiscono con i consumatori e, al tempo stesso, indaga la componente sociale del neuromarketing e il suo rapporto con le politiche pubbliche. Partendo dalla premessa del professor Babiloni, quest'opera si spinge oltre i confini del marketing tradizionale, immergendosi nelle ricerche e nelle teorie delle neuroscienze a esso applicate.

 

Come (si) sentono i ragazzi? Riflessioni su didattica a distanza e sordità ai tempi della pandemia

by Bianca M.S. Inguscio, Maria Nicastri, Ilaria Giallini, Antonio Greco, Fabio babiloni, Patrizia Mancini, Giulia Cartocci

41HRahaRsXL. SX300 BO1204203200

Descrizione

Il capitolo, all’interno del volume centrato sul disagio psicosociale delle nuove generazioni durante l’isolamento imposto dalla Covid-19, affronta le eco di domande dovute all’impatto della didattica a distanza su bambini e ragazzi diversamente udenti e le loro famiglie. Il contributo, oltre ad illustrare il progetto scientifico COCLOVID (Valutazione della Didattica Online nel corso della quarantena per Covid-19 in bambini portatori di impianti cocleari ed i loro genitori) ed i suoi risultati preliminari, mira a non rendere sorda la voce di questa eco che, se ascoltata, potrebbe divenire fiaccola illuminante silenziose solitudini, permettendone lo sviluppo sinergico e l’integrazione in una scuola, capace, della ‘Giusta Distanza’ in periodi complessi come la pandemia esplosa nel 2020.

 

The evolution of passive Brain-Computer Interfaces: Enhancing the human-machine interaction

by N Sciaraffa, P Aricò, G Borghini, Gianluca Di Flumeri, Antonello Di Florio, Fabio Babiloni

41HRahaRsXL. SX300 BO1204203200

Descrizione

In the last decade, a real revolution in the field of brain -computer interfaces (BCI) led from the "overt" detection of human intention to the "covert" assessment of the actual human mental states. While the first aspect is the basis of the traditional BCI systems, the latter represents the outcome of the passive BCI applications. In fact, passive BCI derives its outputs from brain activity arising without the purpose of voluntary control, but implicitly related to the human mental state.

 

Monitoring performance of professional and occupational operators

by Borghini, G., Ronca, V., Vozzi, A., Aricò, P., Di Flumeri, G., & Babiloni, F.

libro vol 168

Descrizione

The human capacity to simultaneously perform several tasks depends on the quantity and the mode of mentally processing the information imposed by the tasks. Since operational environments are highly dynamic, priorities across tasks will be expected to change as the mission evolves, thus the capability to reallocate the mental resources dynamically depending on such changes is very important.

 

La mente del consumatore: Guida applicata al neuromarketing e alla consumer neuroscience

by Rumen Pozharliev, Patrizia Cherubino

Untitled 3

Descrizione

Questo libro introduce il lettore alle basi della struttura e del funzionamento del cervello umano. Nei primi capitoli presenta gli strumenti e le misure neuroscientifiche più utilizzate dai ricercatori accademici e dalla business community per studiare l’attenzione, le risposte emotive, il processo di apprendimento e la memoria. Successivamente passa ad esaminare come le teorie chiave delle neuroscienze vengono applicate per capire e migliorare le pratiche commerciali e di marketing.

 

Industrial Neuroscience in Aviation

by Gianluca Borghini, Pietro Aricò, Gianluca Di Flumeri, Fabio Babiloni

Industrial Neuroscience in Aviation

Descrizione

Come possono le neuroscienze contribuire alla valutazione delle prestazioni dei piloti di volo e del loro carico mentale? Scopri lo stato dell'arte dell'applicazione delle neuroscienze all'interno di contesti di aviazione, in questa eccitante monografia!

 

 

Transparency and Reliability in Neuromarketing Research

by Arianna Trettel , Patrizia Cherubino, Giulia Cartocci, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Gianluca di Flumeri, Fabio Babiloni

recruitment-system

Descrizione

In this chapter, we discuss about the transparency and reliability issues in the practice of the application of neuroscience-based methodologies on relevant marketing stimuli (e.g., neuromarketing). It is hypothesized that one of the reasons of the misperception and overestimation by the public opinion and mass media of the actual capabilities of the neuromarketing to inform marketing researcher is due to the lack of the transparency about the methodologies employed by the neuromarketing companies....

 

Marketing Meets Neuroscience: Useful Insights for Gender Subgroups During the Observation of TV Ads

by Cherubino P, Cartocci G, Trettel A, Rossi D, Modica E, Maglione A G, Mancini M, Di Flumeri G, Babiloni F

Libro Neuroelectrical indexes for the study

Descrizione

In this chapter, findings of an experiment aimed to investigate cognitive changes of cerebral activity during the observation of TV commercials will be presented. In particular, it has been recorded Electroencephalographic data (EEG) from a group of 24 healthy subjects during the observation of a series of TV advertisements. The group was divided by gender (male, female). Comparisons of cerebral index previously defined have been performed to highlight gender differences between scenes of interest of a specific TV commercials

 

Neuroelectrical indexes for the study of the efficacy of TV Advertising Stimuli

by P. Cherubino, A. Trettel, G. Cartocci, D. Rossi, E. Modica, A.G. Maglione, M. Mancini, G. Di Flumeri and F. Babiloni. In Select Issues of Experimental Economics (pp. 355-371). Springer International Publishing, 2016

Libro Neuroelectrical indexes for the study

Descrizione

In this chapter, we present the findings of an experiment aimed to investigate cognitive and emotional changes of cerebral activity during the observation of TV commercials. In particular, we recorded the electroencephalographic (EEG), galvanic skin response (GSR) and heart rate (HR) from a group of 24 healthy subjects during ...

 

Successful Technological Integration for Competitive Advantage in Retail Settings: Measuring cognitive and emotional processes in retails: a neuroscience perspective

by P. Cherubino, A.G. Maglione, I. Graziani, A. Trettel, G. Vecchiato and F. Babiloni (2015) Pantano E., IGI-book

Successful Technological Integration for Competitive Advantage in Retail Settings

Descrizione

Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies...

 

On the Use of Cognitive Neuroscience in Industrial Applications by Using Neuroelectromagnetic Recordings

by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1

On the Use of Cognitive Neuroscience in Industrial Applications by Using Neuroelectromagnetic Recordings

Descrizione

Nowadays there is an emerging interest to apply the cognitive neuroscience recent scientific findings into the industrial context, to increase the efficacy of the interaction between humans and devices. The aim of the present chapter is to illustrate the possibilities of the use of electroencephalographic (EEG) signals...

 

Neuroscienze e Management: Misurare l’emozione e l’attività cerebrale correlata al decision-making durante le scelte di consumo

by P. Cherubino, A.G. Maglione, I. Graziani, A. Trettel, G. Vecchiato, F. Babiloni (2014). MILANO: Guerini e Associati

Neuroscienze e Management

Descrizione

In base a quali meccanismi prendiamo una decisione (e a volte sbagliamo)? Perché e quando impariamo? Perché non è così facile cambiare i comportamenti? Cosa dovrebbe fare un leader? Il 90% di quello che oggi sappiamo sul funzionamento del nostro cervello è stato scoperto negli ultimi quindici anni. Tuttavia gli straordinari ...

 

Marketing and Neuroscience: how electroencephalographic tools could help to design and analyze commercial advertising campaigns

by G. Vecchiato, A.G. Maglione, P. Cherubino, I. Graziani, A. Trettel, M.T.H. Ezquierro and F. Babiloni (2014). MICRO & MACRO MARKETING, vol. 2; p. 223-390, ISSN: 1121-4228

Marketing and Neuroscience: How Electroencephalographic Tools Could Help to Design and Analyze Commercial Advertising Campaigns

Descrizione

Neuromarketing is the multidisciplinary field of research whose aim is to investigate the consumers' reaction to commercial advertisements, or to the product appreciation, from a neuroscientific perspective. In fact, there are high hopes that neuroimaging technology could cope with some of the unsolved problems that ...

 

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel and Fabio Babiloni, Springer, 2013. ISBN: 978-3-642-38063-1

recruitment-system

Descrizione

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research field, known as neuromarketing...

 

Neuroeconomia, neuromarketing e processi decisionali nell’uomo

by Fabio Babiloni, Vittorio Meroni and Ramon Soranzo, Springer, 2007. ISBN: 978-88-470-0715-4.

recruitment-system

Descrizione

In this book the authors describe the application of modern neuroscience techniques in the marketing and economy fields. The book explains, in plain language the structure and functioning of the human brain during decision making process...